United Identities
Brand Identity

Client: CARISTA
Management: Bureau Punt.
Graphic Design: Immanuel de Jong
Special Thanks: Ghamte Schmidt


United Identities (UI) is a club night, record label and radio show hosted and curated by CARISTA. She asked me to create the identity for it. No pun intended. Luckily CARISTA and I were very aligned on what the identity should look like. She wanted the design that looked fresh but serious and something that visualised the mindset of UI. UI is a safe haven for all the minorities and accessible for the majority. A space were everyone blends in and mingles. A place where each and everyone feel comfortable no matter the gender, skin colour or ethnicity.