Kavan Cevitam Signature Blends
(Motion) Graphics

Client: Karvan Cevitam
Account Manager: Anne-Sophie Erbé
Project Manager: Anne Kiemeneij
Strategy: Munise Can
Creative: Will van der Merwe, Ramin Bahari
Graphics: Immanuel de Jong
Post Production: Boye Rijs, Mathilde Grenod
Edit: Rob Gelder


To promote the new lemonade flavours called Signature Blends, Virtue was asked to develope and produce the launch campaign ‘Blends Taste’ — a product focussed campaign with a strong visual style, unique sound and simple, yet powerful messaging that will appeal to a more adult audience, aka millennials and Gen-Z. The campaign was launched on Instagram, Snapchat, YouTube, Spotify and TV.