Bud x Ajax Partnership
Title animations

Client: Budweiser
Agency: Virtue
Managing Director: Perre van den Brink
Head of Production: Koen Barnhard
Strategist: Robin Wallaert
ECD: Pascal Rotteveel
Creative: Vin & Flo
Account Manager: Anne-Sophie Erbé
Project Manager: Vy Vo
Post Producer: Boye Rijs
Motion Graphics: Immanuel de Jong
Editor: Mark Schokkenbroek


The American beer is being brought to the Dutch market. For legal reasons they had to change their name to Bud. Part of the launch in The Netherlands is the sponsorship of Ajax and Virtue was asked to make a video around sponsorship announcement and create a hype.

For the film, we didn’t focus on the players — like all other brands do — but on the fans. It is these supporters that turn players into heroes, light up whole stadiums and make moments not only memorable, but also iconic. And these supporters will be our future fans.